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Bloom started in a Welsh woolen mill in 1999 by Tiffany and her husband Laurent. Tiffany worked as a photographic stylist in London which taught her how dramatically flowers, real or otherwise, could enliven an interior. From working on many photo shoots, she felt very wasteful throwing away flowers that couldn't cope with the heat of the lights, but at the same time there simply wasn't an alternative.

Every Bloom is designed and made by hand and in November 2014 Bloom launched Bloom at Home which incorporates silk flowers with home furnishings

Bloom silk flowers are reproduced with such skill that they're recognized as the best on the market, praised by journalists, sought after by interior designers and much loved by customers throughout the UK.

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